Best Of The Best Top Advice From 10 Marketing Experts

Best Of The Best Top Advice From 10 Marketing Experts Our favorite thing about hosting the Actionable Marketing Podcast is picking the brains of marketing heroes. So, we’re absolutely blown away by the amazing marketers we’ve gotten to learn from over the past two years. To our listeners, you’re the reason we do this. It’s all about bringing the best of the best to you. To celebrate the 100th episode of AMP, here are some of our favorite guests, takeaways, and thoughts from more than 60 hours of marketing gold! Some of the highlights of the show include: Janna Maron: No more frustration by banking content and scheduling it to auto publish; publish less, but at higher quality Michael Brenner: The most compelling way to guide everything you do as a marketer what’s in it for the customer, colleague, and company? Brian Clark: His biggest marketing mistake was the curse of knowledge a cognitive bias where you assume the audience knows certain things you know Noah Kagan: Helped Mint scale to its first 100,000 users in less than a year; what’s your goal and timeline? Andrea Fryrear: Marketers are asked to do new projects all the time, but prioritize and simplify backlog of projects to be successful; plan your work, work your plan Joanna Wiebe: Describes how to go deeper than Calls To Action and into Calls To Value; clearly articulate the ultra-specific value on the other side of a click Tim Soulo: You should write 2,000+ word articles to rank in search engines, but people don’t want to read they want answers to questions to solve problems Nir Eyal: Psychology of habit formation and how marketers can capitalize on it; every product you use is to modulate your mood and alleviate pain Jeff Goins: Four qualities in best-performing posts piece is well written, contains a compelling promise, keeps that promise, and wows reader with value Rand Fishkin: Remarkable customer research determines TRUE influencer status and who to partner with for co-promotion; share what audience values If you enjoy AMP, write a review on iTunes and send a screenshot of it to be entered into a drawing to win the 100th episode giveaway, which includes a $100 swag package, bundle of three marketing books, and $50 Amazon gift card! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Links: How To Create A Bank Of Content (And Plan Ahead) With Janna Maron From Smart Passive Income 3 Questions To Guide Your Marketing Program With Michael Brenner From Marketing Insider Group Copyblogger’s Best Advice On How To Scale To 8 Figures With Brian Clark From Copyblogger How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork How To Use Agile Project Management To Organize Your Marketing With Andrea Fryrear From AgileSherpas How To Use Conversion Psychology To Get Better Results With Joanna Wiebe From Copyhackers How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal How To Use A Scorecard To Create More Effective Content With Jeff Goins From Goins, Writer How To Do Remarkable Customer Research With Rand Fishkin From SparkToro Quotes: â€Å"Imagine no more frustration. No more fire drills. And tons of opportunity to plan ahead and shift future projects around easily.† Janna Maron â€Å"What’s in it for the customer, the colleague, and the company can really get you to a point where you’re going to end up not doing things that don’t work and serve your customers.† Michael Brenner â€Å"You have to find a way to stand out. Theres more than just the amount of value in the content. Theres your voice, the way you connect with the audience, all of that is important.† Brian Clark â€Å"Really limiting our work and focusing in is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.† Andrea Fryrear â€Å"It’s not about length it’s about delivering the value and persuading the people that you can solve their problem in as less words as possible.† Tim Soulo

The Soldier by Rupert Brooke Essays

The Soldier by Rupert Brooke Essays The Soldier by Rupert Brooke Paper The Soldier by Rupert Brooke Paper Essay Topic: Literature Even though seems like one, The Soldier by Rupert Brooke is not a war poem which stresses the hideousness of the war. Instead it is a patriotic poem, written on the way to the battle, which is a time when patriotism usually reaches the peak. The speaker, presumably the soldier, shows his eternal love to England, by personifying it as this protective, caring mother like figure. Throughout the sonnet the extended metaphor of England as a mother develops, and it helps Brooke to show his love and patriotism evidently. Definite article of The in the title The Soldier shows us that the poem will be about a specific soldier, and it deceives the readers by making them think it is a war poem. The first line gives us much information about the sonnet and the narrator, as it clarifies the question marks created by the title; If I should die, think only this of me I and me show that the reader is the soldier. In addition to that, it also shows that the speaker is alive and he is about to make his last wish. In the following two lines, the forever love for England is introduced for the first time. Besides, it indicates that the speaker is on his way to the war at a foreign field which contains an alliteration of f which draws attention to the idea of distant and strange place where he might not be welcomed, as foreign is a word with negative connotations such as, strange, outlandish and unfamiliar. Subsequent lines demonstrate the building up of patriotism as the speaker starts to show the influence of his country on him as a person. In what rich earth a richer dust concealed; A dust whom England bore, shaped, made aware, Gave once, her flowers to love, her ways to roam These lines contain personification of England and some constant repetition to emphasize ideas. In the first line of those three lines, the repetition of rich catches attention and shows the richness of English soil and Englishmen, as he is referring to himself in the phrase richer dust. England, and everything related to her, is conveyed as this superior figure with the help of the comparative of the word rich which already is a superior word only as a nominative. The extended metaphor of England as a mother to the speaker is first introduced here. England gives birth to him, shapes him and makes him aware, in other words takes care of him and educates him, which is what mothers do. England has given the speaker everything he has and made him what he is, thus he feels like it is his duty to go protect his mother. He is also enthusiastic about the fact that he has the chance to give something back to his country after everything she gave him. Therefore, he sees the war as a good opportunity which illustrates the poets naivety towards the war which in reality is not a glorious situation. The last two lines of the first stanza, some religious references are used to show that England is this holy figure in the speakers life. A body of Englands, breathing English air, Washed by the rivers, blest by suns of home. Washed by the rivers and blest by suns are strongly religious ideas. Washed and blest represent Christian baptism. Furthermore, air, sun and river represent the fundamental needs of life as well as being religious allusions. They are all granted to the speaker by England. The continuing personification of England, is linked to the extended metaphor hence helps the poet build up the mother like figure he created. Furthermore the poet draws this idyllic picture of England by using superior and pleasant words such as rich, river, and blest. The previous repetition of England and its belongings such as body of Englands and English air also help the poet illustrate the idealistic picture. In the sestet, there are no negative words; instead it is filled with positive and warm words. There are no war images at all. It focuses on the glory and honor of dying for ones country; therefore it is optimistic about dying in a battle, while fighting for your country. The sestet commences with the word And which reinforces the idea in the first line of the octet. The phrase And think gives the idea that he is trying to convince the reader that what he believes in, which is fighting and dying for your country, is true. To verify this idea, he expresses that if one will die for his country, his heart will be purified, which means that in death he will be purified from all mortal sins. Moreover, even though its jarring, the poet starts off the sentence with an And which is used to create the impact of this continuation idea as well as a link back to his original point which he makes at the beginning of the octet and gets ready to build his original point up. The continuation idea is related to the second line where he draws attention to the fact that even if he dies in the war, he will be remembered for what he has achieved and will keep on living as a heart beat in peoples thoughts and memories. The last three lines, is where the sonnet becomes optimistic and calm. The poet achieves this mood by using positive words such as; dreams, happy, laughter, friends, gentleness, hearts, peace and heaven. In addition to these optimistic words, the soft alliterations such as s sound and other sounds such as h and f sounds which are steady and calm, are used to emphasize the natural beauties of England. There is also the sense of success in these final lines. The poet is satisfied with the outcomes of the war, and doesnt regret it at all. Instead, he is pleased with his current feelings which celebrate the glory of England. There are religious allusions in the last two lines, just like there is at the end of the first stanza. Such words as, peace and heaven are religious. The phrase English heaven shows the reader that England is the holy side in this war. It also suggests that it s a good cause to side with England because then God will be on your side. Heaven is also a positive word which is linked to the general atmosphere of the war from the poets point of view. In addition, it indicates that soldiers who will die at a war, fighting for ones country, will go to heaven. Throughout this sonnet, the sincere and genuine tone was kept by the poet. He has full belief in the ideas he puts forward and argues them enthusiastically. Extreme patriotism is highlighted in this sonnet. The whole sonnet has an extended metaphor of England as the mot her of the speaker. She gave life to him, brought him up, and educated him. She provided him with the crucial needs of life and helped him survive like a mother would help her son. Because England was a mother to the speaker and she took care of him when he was young, he feels that it is his duty to protect England, his mother. Finally, to elucidate his message and his statement, Brooke chooses an unusual structure. Even though this piece is a sonnet there are no couplets, but it includes an octet and a sestet. The difference between them is that in the first stanza, the soldier describes his last will on his way to the war. The second stanza takes place in the future when he is dead and he describes what presumably will happen after hes gone. The traditional attitude, which is getting all patriotic about the war without questioning its causes and effects like this specific soldier, and the contrast in this stanza, is even though he dies, which is supposed to be a mournful event, to him it is something to be proud of, some sort of success and something which was crucial to accomplish.

GLOBAL ECONOMIC Assignment Example | Topics and Well Written Essays - 500 words - 1

GLOBAL ECONOMIC - Assignment Example The other reason for the difference s in GDP per capita is differences in productivity among countries with the level of productivity in a country being depicted by high GDP per capita symbolized by Australia and UK in the chart above. China, Indonesia, and Russia have the same level of labour productivity explaining the similarity in GDP per capita. The other reason that could be the cause for the differences in the GDP per capita is the working hours of the workers in the given countries with the country that has the highest GDP per capita having high working hours compared to the other countries. Australian and UK could have high working hours compared to the working hours in China, Russia, and Indonesia depicting the difference in GDP per capita in the graph. Four reasons can explain the differences between the GDP of the five countries including amount of physical resources, quality and quantity of human resource, the size of the workforce, and the technology level (WORLD BANK, 2013). China could have been increasing the amount of physical capital, promoting highly skilled and trained human resource, increasing workforce size, and advancing technology from 1994 to 2012 as depicted by the rise in GDP over the years. The size of workforce, advancement in technology, training and equipping the human resource, and amount of physical resources seems to have been almost constant in Indonesia, Australia, and Russia due to the slight changes in GDP growth from 1994 to 2012. There are, however slight positive changes in skills, technology, workforce, and physical resources in UK showed by the increase from 1994 to 2007, but these factors may have slightly fallen to result in the down ward trend in the GDP in UK from 2001 to 2012. The possible economic effects for the differences in the GDP growth are three including the quality of governance, which are the mechanisms and institutions that aid in decision-making and authority dispensation in a

Bible and the Odyssey Essay Example | Topics and Well Written Essays - 1000 words

Bible and the Odyssey - Essay Example â€Å"Deceiver, creator, acculturator, unmasked liar, survivor – these qualities of the trickster do apply to the deceiving, ethically ambiguous survivor Abram of Genesis 12: 10 – 20† (Niditch 45). Abram is portrayed as a trickster; this is because he is the Israelites’ progenitor and the traditional initiator of Yahwism, and the first contributor of covenant with God (Niditch 45). The tale of Abram in Genesis 12 outlines the particular trickster morphology that is common pattern of the narrative components; in this case, the trickster plays his or her role. This morphology is unique to both the Israelite literature and other literatures found throughout the universe (Niditch 46). The Odyssey offers an example of trickster morphology in which one of the incidents creates an important link to the larger part of the epic narrative chain. In Book 9, Odyssey speaks of his capture or imprisonment and escape from the hands of Cyclops Polyphemos. The minimized st atus of the heroes occurs when they become captives and a source of food, simple nourishment, for their unacculturated captor, who consumes Achains by the handful. The trick or deception created by Odyssey is to â€Å"make the Cyclops drunk, to blind him, and then escape tied to the monster’s sheep as they leave his cave to reach pasture† (Niditch 47). As part of his deception, Odyssey makes the giant believe that he is nobody. However, the hero creates a sophistication of himself through the revelation of his deception. Out of his boldness, he discloses his actual character to the wounded son of Poseidon. In this way, he becomes the hero of prisoners of Poseidon, and the prisoner of sorts. The Odysseus men are supposed to die at the sea and Odyssey has to suffer more statuslessness and wandering (Niditch 47). Just like Genesis 12, Genesis 26 traces the pattern of deception from the marginal status to the enhancement of the underdog tale. Genesis 26 is full of trickste r; this is because deception is revealed and there is deception (Niditch 51). The deception found in Genesis 26 is due to a direct response to a threat. In other words, the perceived threat is dealt with deception. The revelation of the reduced status in Genesis 26 comes before the heroes’ status is improved. This is in contrast to Genesis 12 where deception results in the heroes’ improvement and the revelation of their reduced status (Niditch 52). The theme of deception is evident throughout the Odyssey. There are many examples where individuals (particularly Odysseus and goddess Athena) use deception. The reason for acts of deception vary, however, Homer evidently indicates the significance placed on being clever. Athena uses deception as an act of disguise whereas Odysseus uses deception as an act of storytelling. Athena as a young man appears to Odysseus after he wakes up on Ithaka confused of his whereabouts. Athena disguises herself in order to test Odysseus; in other words, Athena wants to see if Odysseus is still on his toes. In response, Odysseus tells Athena (disguised as a man) a fake story about himself. The purpose behind Athena’s cover up is Homer’s means of continuing to stress about how smart Odysseus is. Homer evidently states his perspective of Odysseus when Athena states that â€Å"Of all men alive / you are the best in plots and storytelling† (13.351-52)†

Fall of the Berlin wall, The First Earth Day 1970 april 22nd, Essay

Fall of the Berlin wall, The First Earth Day 1970 april 22nd, Assaination of JFK, Invention of the Internet,The Columbine shooting, Cuban Missle Crisis, Woodstock - Essay Example The Berlin Wall became a representation of the bipolar politics of the Cold War that separated the worldwide community throughout most of the second half of the twentieth century. During the Cold War, the United States commanded a circle of capitalist polities while the Soviet Union stood at the center of a number of competing states whose governments supported Marxist principles of proletarian internationalism (Buckley 11). In 1989, a wave of widespread opposition in Eastern Europe against the persisting domination of communist authoritarianism led to the fall of the Berlin Wall and the reunification of Germany. The fall of the Berlin Wall turned out to be an introduction to the dissolution of the Soviet Union two years later. The construction, maintenance and collapse of the Berlin Wall have represented trends of history whose global influence goes beyond the local politics of a single city. The collapse of the Wall became the catalyst to achieve German reunification, finally estab lished in 1990. In the last months of the 1960s, environmental problems in the United States were growing rapidly. Uncontrolled air pollution was associated to illnesses and death in New York, Los Angeles, and other cities, as poisonous fumes, ejected by cars and factories, made city life less and less endurable. In a move fittingly responding to the problem, an estimated 20 million Americans assembled together on April 22, 1970, in the largest organized demonstration in the history of the nation, to take part in a remarkably well-publicized environmental event known as Earth Day (Marriot 1). The anti-pollution position of these groups, after influencing the climate of political opinion at the state and local level, swiftly spread throughout editorials and editorial cartoons featured in the nations leading newspapers. Media coverage of the large youth rallies of 1969 served to influence on the American public that the United States had become an urban country with

Times When Two Cultures Come Together

Times When Two Cultures Come Together Culture is defined as the historically transmitted and interrelated web of values, assumptions, norms, belief systems and behavioral patterns that differentiate one human group from another. Culture is manifested in music, painting, literature, theater, sculpture and films, shortly in all aspects of life. It influences the way we perceive the world, the way we attribute meaning to our environment. Therefore diversities and conflicts are commonly seen when people from different cultural backgrounds encounter each other. In this paper I would like to examine this cultural contact based on a movie called My Big Fat Greek Wedding. The 2002 romantic comedy My Big Fat Greek Wedding is a great example for depicting cultural differences between the US and the Greek culture. It shows how differences in cultures may affect the lives of people through the main character of a 30 year old Greek girl Toula. Being brought up in the US by a traditional Greek family, Toula has to have a single purpose in life: to marry a Greek man and have as many Greek children as she can. Compared to her sister who has been married for a while and has 3 children, she is perceived to be seen unfortunate due to her reaching 30 and still being single. Her father continuously reminds her to marry soon because she started to look old. Toula is stuck with all of the Greek values in her life. She is working in the family-owned restaurant and has no free space for herself. From the time she was a child, decisions regarding which school she would attend or where she would work are all determined by her family. However; being raised in an American culture that is totally different from Greek culture resulted her to be unsatisfied with her life. The emphasis on individuality, being able to be autonomous affected her views as well. The realization of this uncontentment climaxed after meeting Ian while working at the restaurant. When Ian enters her life, she began to realize that she wanted to live her own life and she starts to make her own choices. With her mothers help, she gets the permission for taking computer classes at college which she may later use for business. The approval of the father comes late because he thinks that city is a dangerous place to go. Even when her mother insists on this permission, he responds: if a girl is enough intelligent, why bother going to school. This dilemma of acculturation process which Toula experienced is examined scientifically in Cigdem Kagitcibasis book of Family, Self, and Human Development across Cultures as well. In her book, Kagitcibasi explains that the aspirations of adolescents have are influenced by the dominant society when there is a cultural contact between the culture of relatedness of ethnic minorities originating from collectivistic societies and the culture of separateness of the individualistic dominant society. In the culture of separateness, autonomy is highly valued because it is functional and adaptive in everyday situations. When these minority adolescents engage in a social comparison process, they see that their peers who belong to the culture of separateness enjoy more authority than they do. On the other hand, being related with their parents satisfies their need for warmth and security and it does not create a conflict. However; in some cases where parents lack enough education, parents see a utonomy as a sign of disrespect or separation. Therefore they may not give autonomy to the child. Here we can talk about a culture lag in which the traditional point of view in the family of interdependence still continues despite the fact that it is not functional in the urban, technological society. This culture lag creates a conflict where the autonomous-related self and the family model of psychological/emotional interdependence that adolescents favor collides with the heteronomous-related self and the family model of interdependence that parents value. Because the first one is more adaptive in an immigration context, it is likely that it will be the case (Kagitcibasi, p.324). However this transition would be tough just as it is observed in Toulas struggle. As it is examined above, autonomus related self is more adaptive in an urban lifesetting as it is the case with Toula in the movie. Autonomous related self is a concept that is established by Kagitcibasi that satisfies two basic needs which are autonomy and relatedness. Although the mainstream psychology has always thought autonomy as being separate, Kagitcibasi notes that these two are distinct concepts which are independent from each other. Autonomy refers to willful agency, being governed from outside; whereas being separate or close is about the relationship with others. This type of self is more compatible with an immigration context where there is urban lifestyle involving education and work. Because urban lifestyle requires individual decision making, in other words autonomy is needed for taking initiatives. However close self other and kinship relations continue to exist, too. Therefore it is more adaptive to have autonomous related self. But the process for migrant families with traditional lifestyle to accept the shift towards this type of self takes time. After getting the approval of her parents, Toulas differentiation process towards the autonomous related self begins. She gets herself a new hairdo, abandons her glasses and starts to wear make-up. Moreover she manages to find new contacts and becomes more outgoing and social. She quits working in the family owned restaurant. Instead, she starts to work at the tourism agency bureau of her aunt. In her new job, she feels much better, especially after getting the attraction from the guy, Ian, whom she met at the restaurant. After a while, Ian and Toula starts to date secretly but as Toula finds out that the guy she was dreaming of is non-Greek, things began to be challenging for both of them. As Toula is struggling with how to make her family accept Ian who is a foreigner, Ian finds himself confronted with the family of his love where things are totally different from his own. As opposed to Ian who has only two cousins, Toula has twenty seven. When Ian asks her what she does in her fre e times, she responds that there is no free time for her own because the extended family is together all the time. In addition to that, Toulas family is very proud of their Greek heritage. Her father constantly states that all of the words have roots from the Greek language and he overemphasizes that there are two types of people, firstly the ones who are Greek and secondly the ones who want to be Greek. Moreover, her family tries to preserve their Greek identity in all aspects. Their house is designed in Greek style and there were Greek statues and miniatures all over the place. They engage in every traditional practice that a Greek family might have. They celebrate festive days in Greek way; they dance and eat with Greek relatives. They send their kids to Greek schools so that they acquire the Greek culture. The family also has a patriarchal structure where the father is the head of the family and where the mother helps with the care and support of the household. Toulas family fits into the model of interdependence as it is described in Kagitcibasis book. The model is associated with close family relations and is often characterized by patrilineal family structures (Kagitcibasi, p. 136). Toulas family also has strong familial relations, they celebrate everything together with the extended family, cousins altogether work at a family owned restaurant in order to contribute household jointly. As it is expected from Toula, this type of family structure demands fertility as well. Moreover, the childs dependence is ensured by obedience-oriented socialization and authoritarian parenting as it is the case with Toula. Even reaching her 30s is not enough to make decisions regarding herself alone. Still she needs the approval of her father, is strictly controlled when she comes home late. This type of socialization promotes loyalty and interdependence as it is seen in the movie. As opposed to Toulas family which values interdependence, Ians family is characterized in the model of independence which is the typical model of the western individualistic, nuclear family that is found in the industrialized societies (Kagitcibasi, p. 139). This family model values interpersonal independence. The family exists in nuclear structure and low level of fertility is common. Socialization practices enhance the independent self where there is less control in childrearing. Thats why Ians family does allow the marriage at first sight and does not interfere with the process. Moreover, Ian lives alone and has no sibling or twenty seven cousins like Toula which is seen in family of interdependence. The differences regarding the values and beliefs are mostly seen through reaching the end of the film where the two families start to meet and interact. When Ians family comes for a dinner which was supposed to be a quiet dinner for meeting each side, they are shocked when they see the crowd which is waiting for them. Every single member of the extended family was invited for the dinner and the dinner turned out to be a party where everyone eat, dance and sing Greek songs which is common in Greek culture. As opposed to Toulas crowded family, Ians family comes to dinner with only the nuclear members of the family composed of mother, father and Ian. As the wedding preparations accelerate, Toulas relatives continue to intervene in every single detail. For example; Toulas mother has already prepared the wedding invitations by herself and didnt ask Toulas opinion about whom to invite. Her wedding dress is already planned by her cousin and the place of the wedding is arranged by Toulas family, despite of the fact that Ians family thought a club would be okay. As it can be predicted, marriage from the perspective of Toulas Greek family is just not about uniting two people, but it is the joining of two clans. As opposed to this, marriage can just be a consumer decision with utilitarian value shared with associates at a club (Denny Wayman Hal Conklin, 2002). On the day of the wedding, Toulas family intervened in all the details as well. When Toula has noticed that she has a pimple on her face, all her female relatives help her to cover it with a foundation. Lastly I would like to emphasize some of the similarities between Greek culture and Turkish culture that I have observed throughout the film. In the film Toulas family reminds me of the traditional Turkish family with extended family ties in rural context. The development of the related self is assured with obedience socialization and control. Though not being in a rural context, Toulas family is committed to their values and traditions so strictly that they do not let their daughter be free like the people in the American culture. Toula finds herself in a complete dilemma where she wants to change things in life but out of respect she can not exercise it easily. Another similarity that I have observed is the Greek traditions which are also common in Turkey. For instance; hospitality is highly valued in Turkish culture, too. When a guest comes to visit a Turkish family house, the host family offers delicious meals to enjoy their time. When Ian first visits Toulas family, although he responds that he is not hungry, Toulas mother says: Ok I make you something to eat. The concept of the wedding is also similar in the way that all the relatives even the ones who live far are invited to the wedding ceremony. After the ceremony, they celebrate the day with dancing, eating and wishing a happy life just as in the Turkish culture. They dance sirtaki which is a popular dance of Greek origin just like the Turks who dance halay. They also have the traditional desert baklava like the Turks and use the same word portakal for orange. Lastly, Turks also give presents to the newly wed couples just as it is seen in the movie where Toulas father has bought a house near to them. Buying a house near the parents also shows that loyalty and being close are highly valued in Greek culture where there is a culture of relatedness. In conclusion I would like to stress that My Big Fat Greek Wedding is a great movie which conveys the message that no matter how different two cultures may be, there is a universal aspect of humanity in all over the world. Though history is filled with great atrocities, wars and pain resulting from differences among cultures, the hope for our future may rest in us being able to love and accept one another because of these differences. The scene right before the film ends also summarizes this view perfectly. Before the visitors all are dancing and singing, Toulas father states in his speech: You know, the root of the word Miller (the surname of Ian) is a Greek word. Miller comes from the Greek word milo, which means apple, so there you go. As many of you know, our name, Portokalos, is come from the Greek word portokali, which means orange. So, okay? Here tonight, we have, ah, apple and orange. We are all different, but in the end, we are all fruit.

The History of Public Relations Essay example -- essays research paper

The History of Public Relations   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainly in the United States, but its foundation can be followed throughout the age of man. The practice of public relations is dedicated to complete honesty and openness in its communications and operations. Over time, the force of professional public relations has triumphed over several setbacks.   Ã‚  Ã‚  Ã‚  Ã‚  Arthur W. Page, creator of the five principles of corporate public relations in 1927 stated, â€Å"All business in a democratic country begins with public permission and exists by public approval. If that be true, it follows that business should be cheerfully willing to tell the public what its policies are, what it is doing, and what it hopes to do. This seems practically a duty.† Page’s principles still carry on today with many businesses and corporations.   Ã‚  Ã‚  Ã‚  Ã‚  Page and other renown public relations professionals such as Edward Bernays, founder of modern public relations, believe that pr and civilization is a collaboration that exists throughout time. As far back as the time of Julius Caesar, many historians believe the he wrote his Commentaries as governor of Gaul to promote himself to the public. Caesar, being aware of persuasion and how news can inform the public, published a daily paper called Acta Diurna, meaning â€Å"daily acts† or â€Å"daily records†, that carried on for 400years. Since the invention of writing, public relations was formed. Leaders of ancient civilizations used writings to promote their superiority in war and politics. Public interest became a huge priority for everyone.   Ã‚  Ã‚  Ã‚  Ã‚  The Renaissance and Reformation founded the modern world and the first stages of public relations that is attributed to public and private organizations today and several articles of history. The Magna Carta, which influenced the U.S. Constitution, for example, empowered the ... ..., organizations, and other institutions, is the public. PR has made its way through history and has satisfied its place or role, if any, in the world today.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.† - Edward Bernays, founder of modern public relations Bibliography Don Bates, â€Å"MINI-ME† HISTORY TO INFORM AND PERSUADE: Public Relations from the Dawn of Civilization, Institute for public relations, www.instituteforpr.com, July 18, 2005. Edward L. Bernays, Crystallizing Public Opinion (1923; reprint ed., Norman, OK.: University of Oklahoma Press, 1961). Edward L. Bernays, Public Relations (Norman, OK.: University of Oklahoma Press, 1952) Scott Cutlip, Public Relations History: From the Seventeenth to the Twentieth Century (Mahwah, NJ.: Lawrence Erlbaum & Associates, 1999). Public Relations Society of America, Public Relations Education for the 21st Century: A Port of Entry, PRSA, www.prsa.org, July 19, 2005. The History of Public Relations Essay example -- essays research paper The History of Public Relations   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainly in the United States, but its foundation can be followed throughout the age of man. The practice of public relations is dedicated to complete honesty and openness in its communications and operations. Over time, the force of professional public relations has triumphed over several setbacks.   Ã‚  Ã‚  Ã‚  Ã‚  Arthur W. Page, creator of the five principles of corporate public relations in 1927 stated, â€Å"All business in a democratic country begins with public permission and exists by public approval. If that be true, it follows that business should be cheerfully willing to tell the public what its policies are, what it is doing, and what it hopes to do. This seems practically a duty.† Page’s principles still carry on today with many businesses and corporations.   Ã‚  Ã‚  Ã‚  Ã‚  Page and other renown public relations professionals such as Edward Bernays, founder of modern public relations, believe that pr and civilization is a collaboration that exists throughout time. As far back as the time of Julius Caesar, many historians believe the he wrote his Commentaries as governor of Gaul to promote himself to the public. Caesar, being aware of persuasion and how news can inform the public, published a daily paper called Acta Diurna, meaning â€Å"daily acts† or â€Å"daily records†, that carried on for 400years. Since the invention of writing, public relations was formed. Leaders of ancient civilizations used writings to promote their superiority in war and politics. Public interest became a huge priority for everyone.   Ã‚  Ã‚  Ã‚  Ã‚  The Renaissance and Reformation founded the modern world and the first stages of public relations that is attributed to public and private organizations today and several articles of history. The Magna Carta, which influenced the U.S. Constitution, for example, empowered the ... ..., organizations, and other institutions, is the public. PR has made its way through history and has satisfied its place or role, if any, in the world today.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.† - Edward Bernays, founder of modern public relations Bibliography Don Bates, â€Å"MINI-ME† HISTORY TO INFORM AND PERSUADE: Public Relations from the Dawn of Civilization, Institute for public relations, www.instituteforpr.com, July 18, 2005. Edward L. Bernays, Crystallizing Public Opinion (1923; reprint ed., Norman, OK.: University of Oklahoma Press, 1961). Edward L. Bernays, Public Relations (Norman, OK.: University of Oklahoma Press, 1952) Scott Cutlip, Public Relations History: From the Seventeenth to the Twentieth Century (Mahwah, NJ.: Lawrence Erlbaum & Associates, 1999). Public Relations Society of America, Public Relations Education for the 21st Century: A Port of Entry, PRSA, www.prsa.org, July 19, 2005.